![]() YSL’s influence on the sound of modern rap is indisputable, but the label’s real superpower comes from its close-knit relationships. But through all those changes, two things have remained constant: Young Thug is by no means just an artist, and YSL isn’t an ordinary label. Instagram Stories has replaced Snapchat as the place to drop ephemeral content, hip-hop has become the most popular genre for the first time in music history, and YSL has signed over a dozen artists and released over 50 projects, eight of which have charted on the Billboard 200. He’s not just an artist in this particular case.”Ī lot has changed since then. Him starting a new venture is going to take us to a different mindset. ![]() “Look at the guy who committed to us every single day, always standing 300 with us. “The most important thing I could say to all of you guys is not whether it’s 300 or YSL,” Liles began, acknowledging a small crowd of label staff before turning his attention to Young Thug. As the camera panned around the workspace, Kevin Liles, co-founder and CEO of 300, gave a congratulatory speech. In the short video clip, Thug previewed his new office and unveiled the logo for YSL. On November 15, 2016, he went on Snapchat and revealed that he was officially launching his own music imprint, Young Stoner Life Records, under 300 Entertainment. Four years ago, Young Thug shared a major announcement.
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